We will guide you and your employees through practical advice on how to present your goods in the window and on the sales floor. Learn about merchandise rotation, the effect of lighting and music on the shop floor. We’ll talk about what a hotspot is, where it belongs and how to approach it.
We try to hold the workshops we offer on the shop floor. After an initial introduction to visual merchandising, basic decorating rules and selected examples from practice, we try to demonstrate good and bad merchandise display design directly on the sales floor.
At the end of the workshop, participants take away a wealth of practical advice for their particular sales space. They should be able to identify the hot and cold zones in the store themselves and know how to arrange the merchandise effectively on them. They should also know how to engage customers with the shop window and front walls. Both with creatively displayed merchandise and interesting styling of mannequins.