Visual Merchandising for Dr. Taffi

For the Italian natural cosmetics brand Dr. Taffi at OC Westfield Chodov, we implemented a complete transformation of the entrance “hot spot” to attract the attention of visitors and emphasise the brand’s values – natural origin, quality and aesthetics. Our aim was to create not only a visually attractive space, but also a functional place that would naturally attract customers to take a closer look at the products.

We based the styling on the products themselves, from which we created a harmonious spatial composition, while training the staff to create a similar styling. We completed the overall look with a subtle installation of tiny red pom-poms on wire, which added volume and created a subtle arrangement on the plant circle at the top.